Tips On How to Make Yourself Memorable When Generating Small Business Leads

Do you remember the last time you went to a networking event or met with a group of other small business owners to improve your small business networking? Chances are you met a handful of people and came away with business cards or other identifying content. How well did you remember the faces and conversations that went with the names? How easily could you recall the business of an individual you met by their face and story alone?

The last thing you want to do is become one of those faces or business cards that leave absolutely no impression once the event is over with. No matter how well you think you captivate their attention while you’re speaking to them there’s a good chance that if you’re not branding yourself properly and making a memorable impression, those people you meet at small business networking events and groups aren’t going to remember you. Here are some tips on how to make you stand out and be memorable (in a good way) when networking with other business and industry leaders.

Be Distinctive – You don’t need to dress like a clown but a brightly-colored tie, a unique piece of jewelry, good cologne or even a certain grooming style can make you stand out in the memory of business partners in a good way. You certainly don’t want to only be remembered because of your hairstyle or scent but those are excellent memory triggers that mark your encounter with a great big flag. Don’t be outlandish to achieve this, but don’t let yourself blend with the crowd.

Be Engaging – It’s very important that when you network with others in order to build relationships that foster business leads, you need to stay engaged. It’s obvious when you don’t vest yourself in the conversation so make sure you listen well, respond promptly, maintain eye contact, etc. If you’re truly present and accounted for mentally then you will stand out among the other people who are trying to “check out” early.

Carry the Conversation – Never let a conversation be one-sided. It’s important to listen to the others while you’re focusing on small business networking and fostering a foundation for a future relationship but don’t just nod and smile. You need to do your share of carrying the conversation so ask thought-provoking questions. When you do this, you will undoubtedly stick out as one of the more engaging individuals. Your name, your face, your business and your interests will stick in the minds of those business owners when the day is done. Make an effort to take a genuine interest in the business owners around you.

Reinforce “You” with Keywords – The people you network with will be meeting a lot of people – that’s the nature of being a business owner. They won’t remember long descriptions of what you do so you need to break it down to a few key things about yourself. Name, Company name, Business, Product and Location. Use various points frequently and you’ll be easier to remember – like “Joe the Barber from Soho”

Contribute to the Group Conversation – Everything about you is important, and you want eyes on you but you can’t take the spotlight. Don’t hog the conversation, just join it. Think in terms of the power of words and choose what you say carefully. Saying one smart thing in front of the group will make you more memorable than 15 minutes of semi-conscious chatter. Create value for others and you create value for yourself.

You have to sell yourself just as hard as you sell your products. When you’re involved in small business networking for building business leads you need to approach those business owners like you’re making a sale. This is your brand, and your brand is more than just a logo. It’s an experience. If you focus on selling a memorable experience rather than a snapshot then you up the chances of creating a memorable experience. You are your business, so make an impression that won’t be easily forgotten.

Home Based Business Leads – 3 Simple Ways To Get More Network Marketing Leads From Free Methods!

In any business that you are part of, having the ability to generate a steady flow of new customers is essential. Nowhere else is this more pivotal than in network marketing. If you are going to be successful in this type of business you have to be able to generate home based business leads from multiple sources. Below you will find my top three favorite ways of generating network marketing leads for free. Yes you can use pay methods, but when you are spending a dime and still getting a good amount of leads on autopilot, it’s a pretty nice situation.

One of the best ways to get business opportunity leads is through content generation. Usually this comes in the form of what is called article marketing. Third many different article directories that are more than happy to take your content and put it up on their website. The more places you have your articles the better chance you have of people seeing them. This strategy can be highly effective for building MLM leads if you are consistent with your writing.

Another good form of lead generation that won’t cost you a dime is called blog commenting. This is where you visit other peoples sites and read what they have to say. If you like what they had to say or think you can add to the conversation, you leave a comment on their blog that points back to your site. This is a great way to get traffic coming to your site because of all the different visitors to the blog receives.

Being active in related forms also can help you build up your business opportunity leads. Because people who are like-minded are also members of these forms, you stand a good chance at building some nice leads from those who are visiting the forum. Just make sure you are being as helpful as you can and people will find you.

Now these methods all work great for traffic and building up a small business leads, but if you don’t have a solid marketing plan to convert them, you’re just wasting valuable traffic. You have to have a way to get this traffic to convert into some form of money for you. This could be into your primary MLM opportunity or even better, it could be into something that allows you to make some nice commissions from as an affiliate.

The opportunities are endless once you have a good supply of leads.

Lead Generation For Small Businesses In Slow Times

Lead generation is a key activity for virtually every business, no matter the size. And in times such as these, when the economy is on a downturn, it is even more important that companies apply time and attention to new business lead generation.

Here are some tips which small businesses could find useful in driving those revenues up:

1. Get creative and effective in generating more from your existing customer base. I know this has nothing to do with new business lead generation, but it is far easier to accomplish and quicker to earn payback. Current customers will be far more inclined to buy from you than brand new, un-developed contacts. You could ring up customers who’ve stopped doing business with you.

Based on their past buying profile, you could create a special offer package for them. You could invite them in for a special event. You don’t have one planned? Plan one. Reward them with a bundle of specially priced items, perhaps available only to selected customers to celebrate your xyz anniversary. (Replace the xyz with something appropriate like, years in business, since opening of new store, birth of first child, launch of major product etc.)

Think about how you can approach those old friends, and you could earn instant additional income for your business.

2. Make it a habit to ask your latest customer if they know of anyone else who would benefit from the product or service that you offer. Most business or geographic markets are small worlds’ unto themselves. Now some of your customers won’t want to give you any names, particularly if your product or service has provided them with a competitive advantage. But you will be surprised how many customers will be happy to furnish you with names of their contacts who could be in the market for what you offer. While we’re talking about this technique, don’t forget to apply it to point 1 too.

3. Review you. What do I mean by that? Well, you could start by refining your positioning. Take a close look at your company, your product, your competition and your customers. Identify and define your ideal potential customer. What problems are they experiencing which you have the means to help them solve? Why should they go for your solution instead of your competitors’. Now, communicate this competitive value message to your prospects.

4. Manufacture yourself some media coverage. How do you do this? It’s all in the story. Create a Press Release and have a story with human interest at the centre. At least some of the media will be interested in covering it, giving you free publicity along the way leading, we hope, to new business. So where’s the human interest if you sell product x, or service y?

Well, do you have anyone in your business who is well known and successful in another field, like sport or the arts? Has anyone in your business won any awards? Has your business, product or service won any awards? Have you received some great testimonials from existing customers following the special event you organised for them during point 1. If they haven’t given you their testimonial, it’s probably because you forgot to ask for them. Right?

Survival could soon be the name of the game for many small businesses. Lead generation is essential, and can be tackled in many ways. In today’s economic climate, it’s down to you to be as creative as you can.

Small Business Lead Generation and Why It Works So Well

Small business lead generation is one of those things every small business owner talks about but doesn’t really know how to do properly. This is a shame, because using lead generation for a small business is one of the easiest ways to increase revenue and make more profits. It does take some work, but the concepts are so simple any business can start the process right now and begin to see more sales in a matter of months.

Effective Small Business Lead Generation

Here is why using the lead generation approach is such a powerful strategy and why every small business should use it.

1. It sets your business apart from all the others in the same market. Being different to your competitors is essential if you want to be a success, and concentrating on the lead-generation approach will do just that. Most business don’t actually concentrate on getting leads, even if they say they do. They actually concentrate on making sales, which means trying to sell to a prospect immediately. Effective lead-generation means getting a lead, and then building a relationship with that prospect over time. This could be weeks or months, but it almost always leads to more sales in the long term.

2. To follow on from the point above, this strategy of looking at the long term is one of the best things you can do, because your prospects often don’t want to buy from you just yet, and when you try to make the sale immediately, they tend to walk away. Building a relationship means your prospects don’t buy from you when you want then to, but when they want to, and that makes the whole process smoother and more pleasant for everyone.

3. You have more chances to close the sale. This is something most small business owners never understand, but by concentrating on building a relationship you actually get many more chances of actually selling something.

So how do you start to build a relationship with your prospects? You simply give away something for free (a free report with good information, or perhaps an entry to a competition) in return for the prospect’s contact details. These should include email, postal address, phone and even fax. Email is the best of these, because it’s so quick and personal.

Be The Expert

In most cases the free report is the best way of collecting prospect’s details, because it has the added advantage of making you appear the expert in your market as well as starting to build the relationship. Once you have the contact details, you simply keep in touch with your prospects, giving them more information and sometimes telling them about the stuff you have for sale. Essentially it’s a numbers game, and a large percentage of people will buy from you when they’re ready. The great thing about this method of making sales is that most small businesses won’t try it, and that puts you right at the front when it comes to making more sales in the long term.

As I said, it does take a bit of work to put into practice, but the rewards are huge.